Pre-Production And Planning

Firstly I had to choose a song to produce my video for from the list I was given. I chose “That’s Not My Name” by The Ting Tings. I chose this as it does not have a definite message behind the lyrics so it would allow me to have a wide variety of ideas for the video. After choosing a song I listened to it a few times and looked at the lyrics to give me ideas as to themes to my video.

I made a spider diagram of ideas for themes of the video and ideas within each theme. I decided not to have a specific storyline and for my video to be shot with a few people in it. One idea was to have 4 people all in different locations. I went against this idea as with the time allowance given it was not possible. I therefore decided to have 4 people but seen in the same location but not necessarily all seen together all the time. I decided to have some shots quite repetitive (such as the four people all walking along past the same place separately) as the song itself is repetitive. I chose the four people to all be female as it is a female singing the song.

The start of the video will be a close up of a foot tapping as the music gets louder and louder. As the drum beat starts the feet start walking at the pace of the drum until the lyrics start. This will lead in to the start of the lyrics as I plan for the first verse to be focused on people walking.

From looking at the lyrics in the 2^nd verse I decided it would be effective to act out the lyrics. For example there is a lyric about being “glammed up and sitting on the fence now”.  I will therefore have a girl sitting ready to go out on a fence. For the chorus I thought of the idea of having a box on peoples head with the lyrics “That’s not my name” written on it. This emphasis’s the idea of people not knowing the persons name as it depersonalises them as their face is not visible.

For the slow part of the song I have planned to have the 4 people on a line passing a box along with the lyrics on it. They can do so slowly so it fits with the slower part of the song and brings back the box idea.

 

Analysis Of Existing Music Video

That’s Not My Name – The Ting Tings

 

The video type is performance. The 2 band members are shown to be performing in a large warehouse that is empty. Colourful lighting is used as a contrast against the dark building and at times it lights up the whole room. Often lighting is used to create only the girls silhouette. This does not allow the audience to clearly understand who she is and takes away who she is and her personality. This reflects the songs meaning of people not knowing the girls name. There is no narrative due to the video type being performance.

 

Research Into Directors

Michel Gondry

Born in France in 1963

 

Started making music videos for a French rock band

Has made videos for –

• Bjork
• Daft Punk
• The White Stripes
• The Chemical Brothers
• Kylie

The style of Gondry’s music videos often relies on videography and camera tricks which play with frames of reference.

The first film he directed was “Human Nature” and since then he has directed 4 more films. He has also made adverts for products such as Adidas, Diet Coke and Fiat.

 

Spike Jonze

Born in America in 1969

 

He was nominated for a commercial award for adverts he directed such as “Hello Tomorrow” for Adidas, “Penguin” for Miller Beer, and “Pardon Our Dust” for The Gap.

He is a co-director for the TV show Jackass and Jackass: The Movie

In his early career he shot Skateboard videos

He has filmed music videos for Bjork and Beastie Boys.

 

Mark Romanek

Born in America in 1959

 

He has a degree in cinema and photography

Static was the first film he released in 1986 and led to his first music video

He has worked with many top-selling recording artists from different genres of popular music, and his videos have been given credit for making stars out of some.

He has directed videos for artists such as Coldplay, Michael and Janet Jackson

Some videos have caused controversy such as the video for Nine Inch Nails song “Closer”

 

Chris Cunningham

Born in England in 1970

 

He has close ties to Warp Records

A video he filmed for Bjork, All is full of love, won multiple awards

He has made music videos for Madonna and The Horrors

His film The Work of Director Chris Cunningham was released in November 2004

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